Thursday, September 29, 2011

Name of the Game: Diffusion

Picture it: you have been painfully putting away money in your saving account to the tune of $1000+!  If you're anything like us, its burning a hole right through the bank vault!  So you decide to "invest" in sound stock....aka...a luxury designer handbag, shoes, or jacket.  Fashion is our temptress.

Though our personal financial opinion is in-line with that of Ms. Carrie Bradshaw's: "I like my money right where I can see it, hanging in my closet", it does not gel with our, or most people's reality!  

Fashion houses are starting to take notice of this.  Many people covet designer duds, but prefer to not splurge 2 months rent on a high-end handbag, there are limits! 

As a result many designers have (and are) creating diffusion lines that cater to a broader audience, have mass appeal and are, thankfully, situated at a lower price point! 

Here are some of our favorite diffusion lines of the past, present and future!

PAST: McQ - Alexander McQueen for Target

Christian Siriano for Payless

Halston Heritage 

Marc by Marc Jacobs

Missoni for Target

Rachel Rachel Roy

Simply Vera - Vera Wang for Kohls

FUTURE:  Versace for H&M 

FUTURE:  Pierre Balmain - Balmain


No comments:

Post a Comment